Renovation Team Pro Oy
Renovation Team Pro Oy (RTP) is a renovation and construction company based in Espoo, Finland. RTP renovates and constructs houses, saunas, kitchens, bathrooms and much more.
The logo design project for Renovation Team Oy kicked off in August of 2021. RTP renovates for clients all around the Helsinki Metropolitan area. The company’s issue was that they didn’t have any visual identity to support their services. To combat this, I designed a modern and sharp logo for RTP, which lifts the company’s recognition and supports its values.
Logo
The task was to create a recognizable logomark, which would support the company’s values and encourage the target customer (families) to reach out. Through exploration meetings with the company’s CEO Timo Parviainen, we mapped out key traits and styles to guide the logo design process:
Exploration Meeting Insights
Culture: Friendly
Customer: Families
Voice: Bold
Feel: Efficient
Impact: Satisfied
The end result is a bold logomark, which is connected to the company name, values and field of business. The logo is a combination of the letter “R” and house symbol. “R” stands for the first letter or Renovation Team Pro. The house symbolises construction, craftsmanship and home. The logo is designed to work on different surfaces and surroundings. It is as clear on the rear of a moving van, as it is on paper.
