Prenew: Redefining Refurbished
Client:
Prenew
Year:
2025
Role:
Visual Identity and Website Designer
Prenew is a Finnish startup buying and selling refurbished gaming computers across European markets. I redesigned the company’s visual identity and website to create a more cohesive brand that communicates reliability and quality while appealing to the gaming community.
Challenge
Prenew needed a visual identity and website that reflected its position in the refurbished gaming computer market while appealing to its target audience. The visual identity at the time was built in a rush, which led to only the logo being the main part of the visual identity, leaving the typeface, colours and other visual elements undefined. This led to inconsistency in marketing visuals and website design.
Logo animation
Process
For the visual identity, the process included benchmarking competitors and moodboarding directions. As the website would be the most prominent face of the identity, I kept that in mind in every design decision. We ended up fusing simplicity and gamer vibes to make the identity feel bold, yet legible. For the website, I mapped user flows to ensure the structure was accessible and purchases more likely.
Tote bag design
Instagram sales campaign post
Branded business cards
Solution
The result is Prenew’s first cohesive visual identity that balances the technical and gaming aspects of the brand with an easy purchasing experience. Since launch, the system has scaled across 24 European markets. The outcome is clear and distinctive, avoiding the generic look of traditional competitors.
Id badge design
Landing page design
Sell Your Computer & Computer Value Calculator Pages
Mockup Credits
Image 2: Tote bag shaded environment – www.magnific.com
Image 3: Instagram post mockup social media template design interface branding post instagram, by raynstudio – www.magnific.com
Image 4: Rounded business card mockup – www.magnific.com
Image 5: Gaming monitor mockup, by bigraphic – www.magnific.com
Image 6: Psd lanyard and id badge mockup, by nord – www.magnific.com
Contributions
Logo design – Zofia Alka
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Prenew: Redefining Refurbished
Client:
Prenew
Year:
2025
Role:
Visual Identity and Website Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
Prenew is a Finnish startup buying and selling refurbished gaming computers across European markets. I redesigned the company’s visual identity and website to create a more cohesive brand that communicates reliability and quality while appealing to the gaming community.
Challenge
Prenew needed a visual identity and website that reflected its position in the refurbished gaming computer market while appealing to its target audience. The visual identity at the time was built in a rush, which led to only the logo being the main part of the visual identity, leaving the typeface, colours and other visual elements undefined. This led to inconsistency in marketing visuals and website design.
Logo animation
Process
For the visual identity, the process included benchmarking competitors and moodboarding directions. As the website would be the most prominent face of the identity, I kept that in mind in every design decision. We ended up fusing simplicity and gamer vibes to make the identity feel bold, yet legible. For the website, I mapped user flows to ensure the structure was accessible and purchases more likely.
Tote bag design
Instagram sales campaign post
Branded business cards
Solution
The result is Prenew’s first cohesive visual identity that balances the technical and gaming aspects of the brand with an easy purchasing experience. Since launch, the system has scaled across 24 European markets. The outcome is clear and distinctive, avoiding the generic look of traditional competitors.
Id badge design
Landing page design
Sell Your Computer & Computer Value Calculator Pages
Mockup Credits
Image 2: Tote bag shaded environment – www.magnific.com
Image 3: Instagram post mockup social media template design interface branding post instagram, by raynstudio – www.magnific.com
Image 4: Rounded business card mockup – www.magnific.com
Image 5: Gaming monitor mockup, by bigraphic – www.magnific.com
Image 6: Psd lanyard and id badge mockup, by nord – www.magnific.com
Contributions
Logo design – Zofia Alka
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Prenew: Redefining Refurbished
Client:
Prenew
Year:
2025
Role:
Visual Identity and Website Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
Prenew is a Finnish startup buying and selling refurbished gaming computers across European markets. I redesigned the company’s visual identity and website to create a more cohesive brand that communicates reliability and quality while appealing to the gaming community.
Challenge
Prenew needed a visual identity and website that reflected its position in the refurbished gaming computer market while appealing to its target audience. The visual identity at the time was built in a rush, which led to only the logo being the main part of the visual identity, leaving the typeface, colours and other visual elements undefined. This led to inconsistency in marketing visuals and website design.
Logo animation
Process
For the visual identity, the process included benchmarking competitors and moodboarding directions. As the website would be the most prominent face of the identity, I kept that in mind in every design decision. We ended up fusing simplicity and gamer vibes to make the identity feel bold, yet legible. For the website, I mapped user flows to ensure the structure was accessible and purchases more likely.
Tote bag design
Instagram sales campaign post
Branded business cards
Solution
The result is Prenew’s first cohesive visual identity that balances the technical and gaming aspects of the brand with an easy purchasing experience. Since launch, the system has scaled across 24 European markets. The outcome is clear and distinctive, avoiding the generic look of traditional competitors.
Id badge design
Landing page design
Sell Your Computer & Computer Value Calculator Pages
Mockup Credits
Image 2: Tote bag shaded environment – www.magnific.com
Image 3: Instagram post mockup social media template design interface branding post instagram, by raynstudio – www.magnific.com
Image 4: Rounded business card mockup – www.magnific.com
Image 5: Gaming monitor mockup, by bigraphic – www.magnific.com
Image 6: Psd lanyard and id badge mockup, by nord – www.magnific.com
Contributions
Logo design – Zofia Alka
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Prenew: Redefining Refurbished
Client:
Prenew
Year:
2025
Role:
Visual Identity and Website Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
Prenew is a Finnish startup buying and selling refurbished gaming computers across European markets. I redesigned the company’s visual identity and website to create a more cohesive brand that communicates reliability and quality while appealing to the gaming community.
Challenge
Prenew needed a visual identity and website that reflected its position in the refurbished gaming computer market while appealing to its target audience. The visual identity at the time was built in a rush, which led to only the logo being the main part of the visual identity, leaving the typeface, colours and other visual elements undefined. This led to inconsistency in marketing visuals and website design.
Logo animation
Process
For the visual identity, the process included benchmarking competitors and moodboarding directions. As the website would be the most prominent face of the identity, I kept that in mind in every design decision. We ended up fusing simplicity and gamer vibes to make the identity feel bold, yet legible. For the website, I mapped user flows to ensure the structure was accessible and purchases more likely.
Tote bag design
Instagram sales campaign post
Branded business cards
Solution
The result is Prenew’s first cohesive visual identity that balances the technical and gaming aspects of the brand with an easy purchasing experience. Since launch, the system has scaled across 24 European markets. The outcome is clear and distinctive, avoiding the generic look of traditional competitors.
Id badge design
Landing page design
Sell Your Computer & Computer Value Calculator Pages
Mockup Credits
Image 2: Tote bag shaded environment – www.magnific.com
Image 3: Instagram post mockup social media template design interface branding post instagram, by raynstudio – www.magnific.com
Image 4: Rounded business card mockup – www.magnific.com
Image 5: Gaming monitor mockup, by bigraphic – www.magnific.com
Image 6: Psd lanyard and id badge mockup, by nord – www.magnific.com
Contributions
Logo design – Zofia Alka
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social