Prenew: Redefining Refurbished

Client:

Prenew

Year:

2025

Role:

Visual Identity and Website Designer

Deliverables:

Content

Categories:

Website Design

Visual Identity

Prenew is a Nordic startup based in Espoo that sells and refurbishes gaming computers to bring sustainability into the PC gaming industry. I designed a new visual identity and website to create a technology-driven brand that feels trustworthy, friendly, and consistent across digital touchpoints.

Challenge

Prenew needed a visual identity and website that reflected its position in the refurbished gaming computer market while appealing to its target audience. The challenge was to create a cohesive visual system and improve the website's structure, accessibility, and user interface while maintaining consistency across three languages.

Animated preview of the visual identity guidelines

Process

The project began with research, competitor benchmarking, and moodboards to explore different visual directions. Feedback was gathered from the client throughout the design process, which informed the development of stylescapes, website wireframes, and user flow charts.

Tote bag design

Instagram sales campaign post

Branded business cards

Branded business cards

Solution

The solution was a visual identity documented in comprehensive visual identity guidelines and a responsive website designed in Finnish, Swedish, and German. The system combines a bright colour palette, bold typography, and energetic illustrations to create a technology-driven identity that remains consistent across the website, social media, and other digital applications.