Dash: Flexibility by Design
Client:
Dash
Year:
2023
Role:
Head of Visuals
Dash Design is Europe's largest design thinking hackathon, bringing together multidisciplinary teams to solve real-world problems. As Head of Visuals, I led the redesign of Dash's visual identity to create a more recognisable, dynamic, and consistent brand for the 2023 event.
Challenge
The existing visual identity lacked consistency and flexibility across different touchpoints. The goal was to create a dynamic visual identity that aligned with Dash's target audience while supporting a wide range of event, marketing, and social media materials.
Dash Hack launch video, 2023 — Film & editing: Henrik Asklöf
Process
The redesign followed a system-based approach inspired by Martin Lorenz's Flexible Visual Systems. Through research, exploration, and iteration, the identity evolved into a flexible visual system where individual components could be combined into a wide range of assets while maintaining a consistent visual language.
Dash Hack main stage, 2023 – Photo: Maaz Ansari
Dash flexible visual system for creating visual assets
Dash's website redesign on mobile view
Original sketches of chosen logo concept
Branded postcard for VCD grad show, 2024
Outcome
The final visual identity combines a flexible visual system with a bold logo, typography, and color palette that can adapt across social media, merchandise, event production, posters, and digital platforms. The redesign was well received by Dash's stakeholders and provided the design and marketing team with a scalable system for creating consistent visual communication.
Dash's website redesign on desktop view
Abstract hoodie design – Photo: Eemeli Fills, Design: Ada Pärnänen
Logo animation
Team & Contributions
Ignacio Guerrero — Marketing
Ada Pärnänen — Graphic Design
Patricia Sarkkinen — Visual Identity Design
Henrik Asklöf — CEO & Videography
Eemeli Fills — Photography
Ella Kaidesoja — Photography
Maaz Ansari — Photography
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Dash: Flexibility by Design
Client:
Dash
Year:
2023
Role:
Head of Visuals
Deliverables:
Content
Categories:
Website Design
Visual Identity
Dash Design is Europe's largest design thinking hackathon, bringing together multidisciplinary teams to solve real-world problems. As Head of Visuals, I led the redesign of Dash's visual identity to create a more recognisable, dynamic, and consistent brand for the 2023 event.
Challenge
The existing visual identity lacked consistency and flexibility across different touchpoints. The goal was to create a dynamic visual identity that aligned with Dash's target audience while supporting a wide range of event, marketing, and social media materials.
Dash Hack launch video, 2023 — Film & editing: Henrik Asklöf
Process
The redesign followed a system-based approach inspired by Martin Lorenz's Flexible Visual Systems. Through research, exploration, and iteration, the identity evolved into a flexible visual system where individual components could be combined into a wide range of assets while maintaining a consistent visual language.
Dash Hack main stage, 2023 – Photo: Maaz Ansari
Dash flexible visual system for creating visual assets
Dash's website redesign on mobile view
Outcome
The final visual identity combines a flexible visual system with a bold logo, typography, and color palette that can adapt across social media, merchandise, event production, posters, and digital platforms. The redesign was well received by Dash's stakeholders and provided the design and marketing team with a scalable system for creating consistent visual communication.
Dash's website redesign on desktop view
Original sketches of chosen logo concept
Branded postcard for VCD grad show, 2024
Abstract hoodie design – Photo: Eemeli Fills, Design: Ada Pärnänen
Logo animation
Team & Contributions
Ignacio Guerrero — Marketing
Ada Pärnänen — Graphic Design
Patricia Sarkkinen — Visual Identity Design
Henrik Asklöf — CEO & Videography
Eemeli Fills — Photography
Ella Kaidesoja — Photography
Maaz Ansari — Photography
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Dash: Flexibility by Design
Client:
Dash
Year:
2023
Role:
Head of Visuals
Deliverables:
Content
Categories:
Website Design
Visual Identity
Dash Design is Europe's largest design thinking hackathon, bringing together multidisciplinary teams to solve real-world problems. As Head of Visuals, I led the redesign of Dash's visual identity to create a more recognisable, dynamic, and consistent brand for the 2023 event.
Challenge
The existing visual identity lacked consistency and flexibility across different touchpoints. The goal was to create a dynamic visual identity that aligned with Dash's target audience while supporting a wide range of event, marketing, and social media materials.
Dash Hack launch video, 2023 — Film & editing: Henrik Asklöf
Process
The redesign followed a system-based approach inspired by Martin Lorenz's Flexible Visual Systems. Through research, exploration, and iteration, the identity evolved into a flexible visual system where individual components could be combined into a wide range of assets while maintaining a consistent visual language.
Dash Hack main stage, 2023 – Photo: Maaz Ansari
Dash flexible visual system for creating visual assets
Dash's website redesign on mobile view
Outcome
The final visual identity combines a flexible visual system with a bold logo, typography, and color palette that can adapt across social media, merchandise, event production, posters, and digital platforms. The redesign was well received by Dash's stakeholders and provided the design and marketing team with a scalable system for creating consistent visual communication.
Dash's website redesign on desktop view
Branded postcard for VCD grad show, 2024
Original sketches of chosen logo concept
Abstract hoodie design – Photo: Eemeli Fills, Design: Ada Pärnänen
Logo animation
Team & Contributions
Ignacio Guerrero — Marketing
Ada Pärnänen — Graphic Design
Patricia Sarkkinen — Visual Identity Design
Henrik Asklöf — CEO & Videography
Eemeli Fills — Photography
Ella Kaidesoja — Photography
Maaz Ansari — Photography
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Dash: Flexibility by Design
Client:
Dash
Year:
2023
Role:
Head of Visuals
Deliverables:
Content
Categories:
Website Design
Visual Identity
Dash Design is Europe's largest design thinking hackathon, bringing together multidisciplinary teams to solve real-world problems. As Head of Visuals, I led the redesign of Dash's visual identity to create a more recognisable, dynamic, and consistent brand for the 2023 event.
Challenge
The existing visual identity lacked consistency and flexibility across different touchpoints. The goal was to create a dynamic visual identity that aligned with Dash's target audience while supporting a wide range of event, marketing, and social media materials.
Dash Hack launch video, 2023 — Film & editing: Henrik Asklöf
Process
The redesign followed a system-based approach inspired by Martin Lorenz's Flexible Visual Systems. Through research, exploration, and iteration, the identity evolved into a flexible visual system where individual components could be combined into a wide range of assets while maintaining a consistent visual language.
Dash Hack main stage, 2023 – Photo: Maaz Ansari
Dash flexible visual system for creating visual assets
Dash's website redesign on mobile view
Outcome
The final visual identity combines a flexible visual system with a bold logo, typography, and color palette that can adapt across social media, merchandise, event production, posters, and digital platforms. The redesign was well received by Dash's stakeholders and provided the design and marketing team with a scalable system for creating consistent visual communication.
Dash's website redesign on desktop view
Abstract hoodie design – Photo: Eemeli Fills, Design: Ada Pärnänen
Logo animation
Team & Contributions
Ignacio Guerrero — Marketing
Ada Pärnänen — Graphic Design
Patricia Sarkkinen — Visual Identity Design
Henrik Asklöf — CEO & Videography
Eemeli Fills — Photography
Ella Kaidesoja — Photography
Maaz Ansari — Photography
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social