Bahn Express: Visualising Speed
Client:
Bahn Express
Year:
2025
Role:
Visual Identity and Website Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
Bahn Express is Finland's fastest growing service for cross-border vehicle transfers. I redesigned the company's visual identity to support its rapid growth by conveying efficiency, trustworthiness, and speed through a clear, technology-driven brand system.
Challenge
As Bahn Express grew, its existing visual identity no longer reflected the company's ambitions. The challenge was to create a flexible, technology-driven visual identity that enabled consistent communication and stood out in a traditional industry.
Animated preview of the visual identity guidelines
Process
I worked closely with Bahn Express's CEO and Head of Product to understand the industry, competitors, and environments in which the visual identity would live. Familiar elements from the previous identity were refined into a more modern and scalable system.
"B" icon
Solution
The result is a flexible visual identity supported by comprehensive visual identity guidelines. A three-part logo system improves legibility across applications, while the lightning shape derived from the letter “B” creates a distinctive visual expression of speed.
Instagram carousel design
Website design on laptop
Branded hoodie
Mockup Credits
Image 1: BMW X6 car mockup - www.magnific.com
Image 5: Smartphone and caroseul instagram post mockup, by xvector - www.magnific.com
Image 6: Realistic floating laptop screen mockup, by nord - www.magnific.com
Image 7: Cropped sweatshirt mockup - www.mockupworld.co