Guild of Automation and Systems Technology: Designing Continuity
Client:
Guild of Automation and Systems Technology
Year:
2022
Role:
Visual Identity Designer
The Guild of Automation and Systems Technology (AS) is Aalto University's guild for students majoring in Information Technology, Automation Control Engineering, and Digital Systems and Design. My collaboration with AS began in October 2022 as the lead designer for the guild's visual identity redesign. The objective was to create something future-forward yet recognisable to the guild's current values and community.
Challenge
The main challenge was how to redesign the visual identity so that the current community doesn't become alienated from the redesign, while still creating something bold and future-forward.
Rotating logo animation
Process
My design process had an emphasis on user centric design. AS hosted a logo redesign competition for its community, and the entries were used as a source of inspiration for the redesign. The most common themes were the combination of a gear symbol and sine wave, circular form, and incorporating the letters "A" and "S."
AS at Otatarha Grand Prix, 2024 – Photo: Leevi Hormaluoma
Overall patch design
Logo animation celebrating Pride Month, 2024 — Photo: @askilta on Instagram
Sketches of final logo concepts
Solution
The new logo is a combination of two elements: a gear symbol, which is a reference to AS's old logo, and an abstract sine wave, which appeared in the logo competition ideas. The new visual identity respects the restrictions and history of symbolism, visuals, and color of AS, but translates it into a bold and future-forward tone. The identity was adopted in full, and the logo now lives on the guild's overalls, merchandise, website, social channels, and events.
AS visual identity guidelines
Election of the former of the AS Guild Board, 2024 – Photo: @askilta on Instagram
Instagram posts – Photo: Automaatio- ja systeemitekniikan kilta on LinkedIn
Mockup Credits
Image 5: Minimal clean multiple landing page website mockup, by jcomp - www.magnific.com
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Guild of Automation and Systems Technology: Designing Continuity
Client:
Guild of Automation and Systems Technology
Year:
2022
Role:
Visual Identity Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
The Guild of Automation and Systems Technology (AS) is Aalto University's guild for students majoring in Information Technology, Automation Control Engineering, and Digital Systems and Design. My collaboration with AS began in October 2022 as the lead designer for the guild's visual identity redesign. The objective was to create something future-forward yet recognisable to the guild's current values and community.
Challenge
The main challenge was how to redesign the visual identity so that the current community doesn't become alienated from the redesign, while still creating something bold and future-forward.
Rotating logo animation
Process
My design process had an emphasis on user centric design. AS hosted a logo redesign competition for its community, and the entries were used as a source of inspiration for the redesign. The most common themes were the combination of a gear symbol and sine wave, circular form, and incorporating the letters "A" and "S."
AS at Otatarha Grand Prix, 2024 – Photo: Leevi Hormaluoma
Overall patch design
Logo animation celebrating Pride Month, 2024 — Photo: @askilta on Instagram
Solution
The new logo is a combination of two elements: a gear symbol, which is a reference to AS's old logo, and an abstract sine wave, which appeared in the logo competition ideas. The new visual identity respects the restrictions and history of symbolism, visuals, and color of AS, but translates it into a bold and future-forward tone. The identity was adopted in full, and the logo now lives on the guild's overalls, merchandise, website, social channels, and events.
AS visual identity guidelines
Sketches of final logo concepts
Election of the former of the AS Guild Board, 2024 – Photo: @askilta on Instagram
Instagram posts – Photo: Automaatio- ja systeemitekniikan kilta on LinkedIn
Mockup Credits
Image 5: Minimal clean multiple landing page website mockup, by jcomp - www.magnific.com
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Guild of Automation and Systems Technology: Designing Continuity
Client:
Guild of Automation and Systems Technology
Year:
2022
Role:
Visual Identity Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
The Guild of Automation and Systems Technology (AS) is Aalto University's guild for students majoring in Information Technology, Automation Control Engineering, and Digital Systems and Design. My collaboration with AS began in October 2022 as the lead designer for the guild's visual identity redesign. The objective was to create something future-forward yet recognisable to the guild's current values and community.
Challenge
The main challenge was how to redesign the visual identity so that the current community doesn't become alienated from the redesign, while still creating something bold and future-forward.
Rotating logo animation
Process
My design process had an emphasis on user centric design. AS hosted a logo redesign competition for its community, and the entries were used as a source of inspiration for the redesign. The most common themes were the combination of a gear symbol and sine wave, circular form, and incorporating the letters "A" and "S."
AS at Otatarha Grand Prix, 2024 – Photo: Leevi Hormaluoma
Overall patch design
Logo animation celebrating Pride Month, 2024 — Photo: @askilta on Instagram
Solution
The new logo is a combination of two elements: a gear symbol, which is a reference to AS's old logo, and an abstract sine wave, which appeared in the logo competition ideas. The new visual identity respects the restrictions and history of symbolism, visuals, and color of AS, but translates it into a bold and future-forward tone. The identity was adopted in full, and the logo now lives on the guild's overalls, merchandise, website, social channels, and events.
AS visual identity guidelines
Sketches of final logo concepts
Election of the former of the AS Guild Board, 2024 – Photo: @askilta on Instagram
Instagram posts – Photo: Automaatio- ja systeemitekniikan kilta on LinkedIn
Mockup Credits
Image 5: Minimal clean multiple landing page website mockup, by jcomp - www.magnific.com
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social
Guild of Automation and Systems Technology: Designing Continuity
Client:
Guild of Automation and Systems Technology
Year:
2022
Role:
Visual Identity Designer
Deliverables:
Content
Categories:
Website Design
Visual Identity
The Guild of Automation and Systems Technology (AS) is Aalto University's guild for students majoring in Information Technology, Automation Control Engineering, and Digital Systems and Design. My collaboration with AS began in October 2022 as the lead designer for the guild's visual identity redesign. The objective was to create something future-forward yet recognisable to the guild's current values and community.
Challenge
The main challenge was how to redesign the visual identity so that the current community doesn't become alienated from the redesign, while still creating something bold and future-forward.
Rotating logo animation
Process
My design process had an emphasis on user centric design. AS hosted a logo redesign competition for its community, and the entries were used as a source of inspiration for the redesign. The most common themes were the combination of a gear symbol and sine wave, circular form, and incorporating the letters "A" and "S."
AS at Otatarha Grand Prix, 2024 – Photo: Leevi Hormaluoma
Overall patch design
Logo animation celebrating Pride Month, 2024 — Photo: @askilta on Instagram
Solution
The new logo is a combination of two elements: a gear symbol, which is a reference to AS's old logo, and an abstract sine wave, which appeared in the logo competition ideas. The new visual identity respects the restrictions and history of symbolism, visuals, and color of AS, but translates it into a bold and future-forward tone. The identity was adopted in full, and the logo now lives on the guild's overalls, merchandise, website, social channels, and events.
AS visual identity guidelines
Election of the former of the AS Guild Board, 2024 – Photo: @askilta on Instagram
Instagram posts – Photo: Automaatio- ja systeemitekniikan kilta on LinkedIn
Mockup Credits
Image 5: Minimal clean multiple landing page website mockup, by jcomp - www.magnific.com
Patricia Sarkkinen
Currently open to new opportunities with design agencies, creative teams and forward-thinking companies.
Social